<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.monread.com/blogs/tag/process-improvement/feed" rel="self" type="application/rss+xml"/><title>Monread - Expert Zoho Services for Ireland &amp; the UK - Blog #Process Improvement</title><description>Monread - Expert Zoho Services for Ireland &amp; the UK - Blog #Process Improvement</description><link>https://www.monread.com/blogs/tag/process-improvement</link><lastBuildDate>Tue, 12 May 2026 10:18:24 -0700</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[Building Your Digital House]]></title><link>https://www.monread.com/blogs/post/building-your-digital-zoho-crm-house</link><description><![CDATA[<img align="left" hspace="5" src="https://www.monread.com/images/monread_grow.webp"/>When&nbsp; you build a new home, you rarely begin by choosing paint colours or furniture. You &nbsp;begin with the design and foundations.&nbsp; The str ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_DV8fLmJSSBSecWanc4MUWQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_3KdBabs-SA61PsSOlPhenw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_MPrTvOprRpqylHzSiH04SA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_JhxE_y-5QkeFGbojn2SpgA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-align-center zpheading-align-mobile-center zpheading-align-tablet-center " data-editor="true"><span>Why Deploying Zoho CRM Starts with Strong Foundations</span></h2></div>
<div data-element-id="elm_89kWbekDSZmTAGDj-yS10A" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><p style="text-align:left;"><span style="font-size:16px;"><span>When&nbsp; you build a new home, you rarely begin by choosing paint colours or furniture. You<span style="text-align:center;">&nbsp;begin with the design and foundations.&nbsp;</span><span style="text-align:center;">The structure must be planned.&nbsp;The ground must be prepared.&nbsp; The plumbing, electrics and layout all need careful consideration before anyone moves in.&nbsp;&nbsp;</span></span>A successful Zoho deployment works in exactly the same way.&nbsp;</span></p><p style="text-align:left;"><span style="font-size:16px;">Too often, businesses treat <a href="/zoho-crm" title="Zoho CRM" rel="" style="font-weight:bold;">Zoho CRM</a> like installing a new app. In reality, it is much closer to building the operational home your business will live inside every day.&nbsp;</span><span style="font-size:16px;">At <a href="/" title="Monread CRM. Zoho Experts since 2009." rel="" style="font-weight:bold;">Monread CRM</a>, we see deploying&nbsp;&nbsp;</span><a href="/zoho-deployment-services" title="Zoho Deployment done Right " rel="" style="font-size:16px;font-weight:bold;">Zoho CRM </a><span style="font-size:16px;">as more than just a software implementation. We see it as the process of designing a stable, scalable and efficient environment that supports your business both today and in the future.</span></p><h2 style="text-align:left;"></h2><div><h3 style="text-align:left;">Foundations Matter More Than Finishes</h3><p style="text-align:left;"><span style="font-size:16px;">A beautifully designed house built on weak foundations will eventually crack and the same is true for<span style="font-weight:bold;"><a href="/zoho-crm" title="Zoho CRM" rel="">Zoho CRM</a></span>.&nbsp;Many businesses rush into a <span style="font-weight:bold;">Zoho CRM</span> deployment focused on bells and whistles, like flasy dashboards, automations, integrations &amp;&nbsp; reporting.&nbsp;But without a well designed &amp; strong underlying architecture, enabling a natural and organic flow for the best user experience,&nbsp; those features quickly become difficult to maintain or even scale.</span></p></div><div style="text-align:left;"><span style="font-size:16px;">Strong Zoho CRM foundations should include clear data structures, well-defined user roles and permissions, workflow planning &amp; execution, operational &amp; sales process mapping, customer journey design and a well though out integration strategy.&nbsp;Getting these right early avoids expensive problems later.</span></div><div style="text-align:left;"><h3>Wiring, Plumbing and the Systems Nobody Sees</h3><p><span style="font-size:16px;font-weight:400;">In a well-built home, the systems behind the walls are often the most important.&nbsp; You rarely think about wiring or plumbing when they work properly - but you notice immediately when they do not. Zoho CRM systems are no different. The hidden systems inside Zoho CRM, such as workflow automations, lead routing, approval processes, notification and integrations,&nbsp; &nbsp;often determine whether Zoho CRM becomes a powerful operational tool or a daily frustration.&nbsp;</span></p><p><span style="font-size:16px;font-weight:400;">When designed correctly, Zoho CRM creates&nbsp; flow and efficiency across the business. When poorly implemented, Zoho CRM creates bottlenecks, confusion and unnecessary manual work.<br/></span></p><p><span style="color:rgba(0, 0, 0, 0.5);font-family:Rubik, sans-serif;font-size:22px;font-weight:600;">Designing for Future Growth</span></p><p><span style="color:rgba(0, 0, 0, 0.5);font-size:16px;">One of the biggest mistakes you can make when building a house is designing only for today. A young couple may later need more bedrooms, a home office, additional storage or even an extension. Businesses evolve in exactly the same way, and a Zoho CRM deployment should not simply support your current processes. It should also allow the business scope for future automation, departmental growth, additional users, <a href="/zoho-analytics" title="Zoho Analytics -  BI on beck and a call" rel="">analytics maturity</a>, <a href="/artificial-intelligence" title="Zoho CRM AI Capabilities" rel="">AI capabilities</a> and operational scaling.&nbsp;&nbsp;</span><span style="color:rgba(0, 0, 0, 0.5);font-size:16px;">At Monread CRM, we build Zoho environments with long-term flexibility in mind, because rebuilding later is always more expensive than planning properly from the start.</span></p><h3><span style="font-size:22px;">Avoiding the “Cheap Build” Trap</span></h3><h3><span style="font-family:&quot;Source Sans Pro&quot;, sans-serif;font-size:16px;font-weight:normal;">I often see businesses who were promised a quick, low-cost CRM setup and on the surface, everything looked fine. But over time they discover inconsistent data, broken workflows, poor user adoption, duplicated effort, unreliable reporting and a solution that cannot scale Much like a cheaply built house, the problems may not appear immediately. But eventually they become impossible to ignore.&nbsp; A successful Zoho CRM deployment is not about speed alone. It is about creating a CRM&nbsp; that supports the business properly for years to come.</span></h3><h3>Building a CRM People Actually Want to Live In</h3><h3><span style="font-family:&quot;Source Sans Pro&quot;, sans-serif;font-size:16px;font-weight:normal;">The best homes feel comfortable, intuitive and reliable and the same should be true of your Zoho CRM. When a Zoho deployment is designed and excuted&nbsp; properly&nbsp; your teams adopt Zoho CRM more easily, processes are clear, reporting is trustworthy, automation reduces friction and team&nbsp; collaboration improves. Most importantly, the system becomes a natural part of how the business operates.</span></h3><h2></h2><h3>Food for Thought</h3><p><span style="font-family:&quot;Source Sans Pro&quot;, sans-serif;font-size:16px;"><a href="/zoho-deployment-services" title="Deploying Zoho CRM" rel="">Deploying Zoho CRM</a><span style="font-weight:normal;"> is not simply installing software.&nbsp;It is building the operational environment your business will work inside every day.&nbsp;</span></span><span style="font-family:&quot;Source Sans Pro&quot;, sans-serif;font-size:16px;font-weight:normal;">Strong foundations, thoughtful design and future planning make the difference between a system that supports growth and one that eventually creates frustration.&nbsp;</span><span style="font-family:&quot;Source Sans Pro&quot;, sans-serif;font-size:16px;font-weight:normal;">We believe a successful Zoho CRM deployment begins the same way every great home does&nbsp; - with planning, structure and the right foundations.<br/></span></p></div></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Tue, 12 May 2026 07:44:29 +0000</pubDate></item><item><title><![CDATA[Zoho Desk: Why We Love It, What Drives Us Nuts, and How to Fix It]]></title><link>https://www.monread.com/blogs/post/zoho-desk-why-we-love-it-what-drives-us-nuts-and-how-to-fix-it</link><description><![CDATA[<img align="left" hspace="5" src="https://www.monread.com/images/g2c0eeff5bd3915a553823cba63b9861014d9a865bc44bcfb1c3bf40fb3af68a52f51908bfaecbaa43dc26d829136d01122eaac7d3c48194b10788af439239e62_1280.jpg"/>Zoho Desk is a powerful helpdesk/customer service tool - but it’s not perfect. Here’s what we love, what frustrates us, and how to make it work even better for your team]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_7raOsaAYQhmOuVW67bv8Mg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_NJBwW6duSzyn7w35gymo8Q" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_VHT8ph2tQUCwbbT-Wi2wKA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_Kca1gbwCTjSKAJvrUn5tSQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h1
 class="zpheading zpheading-align-center zpheading-align-mobile-center zpheading-align-tablet-center " data-editor="true"><span>The Good and the Not-So-Good&nbsp;</span><br/> ​<span>(and How to Make It Better)</span></h1></div>
<div data-element-id="elm_O-sdfFcER6eZsRXHGiw7Jg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><p></p><div><p style="text-align:left;">Running customer support without the right tools can feel like trying to juggle emails, phone calls, and social media messages all at once… while blindfolded. That’s where <strong><a href="/zoho-desk" title="xplore more insights and expert advice on Zoho Desk — and see how it can work for your business with Monread CRM" rel="">Zoho Desk</a></strong> comes in. It’s a helpdesk system that turns all those chaotic channels into one manageable place.</p><p style="text-align:left;">But hey - no software is perfect. Let’s walk through what’s great about <a href="/zoho-desk" title="Explore more insights and expert advice on Zoho Desk — and see how it can work for your business with Monread CRM" target="_blank" rel="" style="font-weight:bold;">Zoho Desk</a>, where it can be a little rough around the edges, and how a Zoho consultant (like us at <strong>Monread CRM</strong>) can smooth things out.</p><hr style="text-align:left;"/><h2 style="text-align:left;">The Good Stuff 🌟</h2></div><p></p><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><p></p><div><p></p><div style="text-align:left;"><strong>1. Affordable and scalable</strong></div><p></p></div><p></p><p></p><div><p></p><div style="text-align:left;"><span>Zoho Desk won’t drain your budget. Even small teams can start with the basics and then scale up as they grow.</span></div><p></p></div><p></p><p></p><div><p></p><div style="text-align:left;"><strong>2. Tickets from everywhere</strong></div><p></p></div><p></p><p></p><div><p></p><div style="text-align:left;"><span>Whether it’s an email, a chat, or even a Facebook message, Zoho Desk turns it into a support ticket you can track. No more “oops, we missed that one.”</span></div><p></p></div><p></p><p></p><div><p></p><div style="text-align:left;"><strong>3. Automation that actually helps</strong></div><p></p></div><p></p><p></p><div><p></p><div style="text-align:left;"><span>Rules and workflows can auto-assign tickets, escalate overdue ones, or even send polite reminders — so nothing slips through the cracks.</span></div><p></p></div><p></p><p></p><div><p></p><div style="text-align:left;"><strong>4. Part of the Zoho family</strong></div><p></p></div><p></p><p></p><div><p></p><div style="text-align:left;"><span>If you’re already using Zoho CRM or Zoho Analytics, Desk integrates beautifully. It can also connect with non-Zoho tools (though we’ll come back to that).</span></div><p></p></div><p></p><p></p><div><p></p><div style="text-align:left;"><strong>5. Self-service for customers</strong></div><p></p></div><p></p><p></p><div><p></p><div style="text-align:left;"><span>The built-in knowledge base and community forum mean customers can help themselves — and we all know a quick answer is better than waiting in a queue.</span></div><p></p></div><p></p><p></p><div><p></p><div style="text-align:left;"><strong>6. Clear reporting</strong></div><p></p></div><p></p></blockquote><p></p><div><p></p><div style="text-align:left;"><span>Managers get a neat view of who’s responding quickly, where tickets pile up, and how happy customers are overall.</span></div><p></p><hr style="text-align:left;"/><h2 style="text-align:left;">The Not-So-Good 😬</h2></div><p></p><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><p></p><div><p></p><div style="text-align:left;"><strong>1. Setup can feel like a puzzle</strong></div><p></p></div><p></p><p></p><div><p></p><div style="text-align:left;"><span>The agent view is simple, but setting up rules, automation, and custom workflows takes some digging.</span></div><p></p></div><p></p><p></p><div><p></p><div style="text-align:left;"><strong>2. Interface quirks</strong></div><p></p></div><p></p><p></p><div><p></p><div style="text-align:left;"><span>It’s clean but not as sleek as some competitors. You’ll sometimes wish for fewer clicks.</span></div><p></p></div><p></p><p></p><div><p></p><div style="text-align:left;"><strong>3. Features locked behind higher plans</strong></div><p></p></div><p></p><p></p><div><p></p><div style="text-align:left;"><span>Things like advanced analytics, AI suggestions, or deeper customization need the more expensive plans.</span></div><p></p></div><p></p><p></p><div><p></p><div style="text-align:left;"><strong>4. Integrations outside Zoho</strong></div><p></p></div><p></p><p></p><div><p></p><div style="text-align:left;"><span>They exist, but sometimes feel clunky compared to how seamlessly it works with other Zoho apps.</span></div><p></p></div><p></p><p></p><div><p></p><div style="text-align:left;"><strong>5. Mobile app limitations</strong></div><p></p></div><p></p><p></p><div><p></p><div style="text-align:left;"><span>Good for checking tickets on the go, but not a full replacement for the desktop experience.</span></div><p></p></div><p></p></blockquote><p></p><div><hr style="text-align:left;"/><h2 style="text-align:left;">A Day in the Life with Zoho Desk 🗓️</h2><p style="text-align:left;">Picture this:</p><p style="text-align:left;"><span><br/></span></p></div><p></p><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><li style="text-align:left;"><span>A customer emails support - boom, it’s instantly a ticket in Zoho Desk.</span></li><ul><li style="text-align:left;"><span>Another one messages your company’s Facebook page - again, straight into Desk.</span></li><li style="text-align:left;"><span>An agent logs in, sees all their tickets neatly organized, with the urgent ones flagged.</span></li><li style="text-align:left;"><span>Automation routes a tricky billing query to finance, while a technical one goes to the IT team.</span></li><li style="text-align:left;"><span>At the end of the week, managers can see response times, satisfaction ratings, and where bottlenecks are happening.</span></li></ul></blockquote><div><p style="text-align:left;"><br/></p><p style="text-align:left;">It’s the difference between chaos and clarity — and when it works smoothly, customers notice.</p><hr style="text-align:left;"/><h2 style="text-align:left;">How Monread CRM Makes It Better 🚀</h2><p style="text-align:left;">Here’s where we (Zoho consultants like <strong>Monread CRM</strong>) come in. A lot of the “not-so-good” bits? They can be fixed or smoothed out with the right setup and know-how:</p></div><p></p><div><blockquote style="margin-left:40px;border:none;"><div style="text-align:left;"><ul><li style="text-align:left;"><strong>Setup headaches?</strong> We configure automation, ticket workflows, and dashboards so you don’t have to wrestle with the admin side.</li><li style="text-align:left;"><strong>Interface quirks?</strong> We customize layouts so agents see only what they need, making the system faster and friendlier.</li><li style="text-align:left;"><strong>Locked features?</strong> We help you figure out when it’s worth upgrading — and when clever configuration on a lower plan can do the job.</li><li style="text-align:left;"><strong>Clunky integrations?</strong> We build bridges between Zoho Desk and your other apps so data flows the way it should.</li><li style="text-align:left;"><strong>Mobile limits?</strong> We can set up workflows and notifications so your team still gets the critical updates, even on the go.</li></ul></div></blockquote><hr style="text-align:left;"/><h2 style="text-align:left;">Final Thoughts 💡</h2><p style="text-align:left;">Zoho Desk is a fantastic choice for businesses that want a smart, affordable way to keep support running smoothly. It’s not flawless, but with the right setup - and maybe a friendly Monread CRM Zoho consultant in your corner - it can be the helpdesk that keeps both your team and your customers smiling.</p></div></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Tue, 02 Sep 2025 12:09:57 +0000</pubDate></item><item><title><![CDATA[Zoho Is Powerful - But Without the Right Guide, It’s Just Potential]]></title><link>https://www.monread.com/blogs/post/zoho-is-powerful-but-without-the-right-guide-it-s-just-potential</link><description><![CDATA[<img align="left" hspace="5" src="https://www.monread.com/optimized_zpstock-image-139_540x625.jpg"/>Zoho is a powerful platform, but the real value comes from implementing it the right way. With Monread CRM’s proven expertise and tailored approach, we help businesses across Ireland and the UK turn Zoho into a driver of efficiency, growth, and customer success.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_airFLvtBQ0SpsKJ1mbFv3g" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_TBuvvSIQTGO172e3ZhwuFw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_oEsZpvCmSWqYPuk1Dad2TQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_4g9lhL2fTb2UJDySne0AGg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h1
 class="zpheading zpheading-align-center zpheading-align-mobile-center zpheading-align-tablet-center " data-editor="true"><span>Why Investing in a Zoho Consultant Like Monread CRM is a Smart Business Move</span></h1></div>
<div data-element-id="elm_jeZ-1_6wQ8WqkKtjHQiKlg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><p></p><div><p style="text-align:left;"><span style="color:rgb(84, 104, 110);font-weight:normal;">When businesses consider adopting Zoho, the first question is often: </span><em style="color:rgb(84, 104, 110);font-weight:normal;">“Can we just set it up ourselves?”</em><span style="color:rgb(84, 104, 110);font-weight:normal;">&nbsp; While Zoho’s applications are powerful and flexible, unlocking their full potential requires more than just turning them on. That’s where working with an experienced Zoho partner like </span><strong style="color:rgb(84, 104, 110);">Monread CRM</strong><span style="color:rgb(84, 104, 110);font-weight:normal;"> becomes one of the best investments you can make for your business.</span></p></div><p></p><h3 style="text-align:left;"><span style="font-size:24px;text-align:center;">Experience You Can Trust</span></h3><p></p><div><h3 style="text-align:left;"></h3><p style="text-align:left;">At Monread CRM, we’ve been delivering digital solutions since 1999 and working with Zoho since 2009. Over that time, we’ve seen countless scenarios - complex workflows, integrations, and industry-specific requirements -and turned them into streamlined, scalable systems. Our experience means we know what works, what doesn’t, and how to avoid costly pitfalls.</p><h3 style="text-align:left;"><span style="color:rgba(0, 0, 0, 0.5);font-weight:600;text-align:center;">Tailored Solutions, Not Generic Setups</span></h3><p style="text-align:left;">Every business is unique. While Zoho comes with powerful out-of-the-box features, success lies in tailoring those tools to your processes and people. Our team works closely with you to understand your goals, then designs a Zoho solution that fits—whether that’s CRM, Marketing Automation, Zoho Desk for Support, or BI dashboards.</p><h3 style="text-align:left;">Faster ROI</h3><p style="text-align:left;">DIY implementations often drag on, taking weeks or months longer than expected. With a dedicated Zoho consultant, you gain speed and efficiency. Our <strong>discover–build–launch–support</strong> approach helps you get up and running quickly, so you start seeing measurable value from your Zoho investment sooner.</p><h3 style="text-align:left;">Seamless Integrations</h3><p style="text-align:left;">Most businesses rely on more than one system. We specialize in integrating Zoho with other tools and platforms to ensure your data flows smoothly across sales, support, marketing, and operations. This creates a single source of truth, reduces manual work, and drives better decisions.</p><h3 style="text-align:left;">Ongoing Support &amp; Training</h3><p style="text-align:left;">Technology only succeeds when people adopt it. Beyond setup, we provide <strong>training and ongoing support</strong> so your team feels confident and empowered to use Zoho every day. Our customer satisfaction track record is built on being there for our clients long after the initial rollout.</p><h3 style="text-align:left;">A Long-Term Growth Partner</h3><p style="text-align:left;">Zoho is constantly evolving, and so are your business needs. Partnering with Monread CRM means you have a consultant who grows with you—introducing new features, refining processes, and helping you adapt to change in an ever-shifting digital landscape.</p><hr/><h3 style="text-align:left;">Final Thoughts</h3><p style="text-align:left;">Investing in Zoho is a step toward smarter, more connected business operations. But investing in the <em>right expertise</em> ensures you don’t just use Zoho - you <strong>thrive with it</strong>. At Monread CRM, we combine deep Zoho knowledge with decades of business experience to deliver solutions that enhance productivity, improve customer relationships, and drive sustainable growth.</p><p style="text-align:left;"><strong>Ready to unlock the full potential of Zoho?</strong> Let’s start a conversation today.</p></div></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Mon, 25 Aug 2025 12:16:22 +0000</pubDate></item><item><title><![CDATA[Retention First: How the Zoho Suite Turns Sales into Long-Term Customer Loyalty]]></title><link>https://www.monread.com/blogs/post/why-customer-retention-should-be-at-the-heart-of-your-crm-strategy</link><description><![CDATA[<img align="left" hspace="5" src="https://www.monread.com/images/optimized_Happy People_500x707.webp"/>Retaining customers is 5–7x cheaper than acquiring new ones. Learn how Zoho CRM, Desk, Campaigns, Books, and Inventory create a connected ecosystem that drives loyalty, boosts repeat sales, and builds long-term profitability across retail, software, and manufacturing industries.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_JtFz1gRSS76jlVs9JFLXxQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_4xlIH-UxRO-7HK2E_JUsQQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_Kk0PHQWEQdqEt2oB1Sa9XQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_UIcEyGBwS1WX2TXnRS7grA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h1
 class="zpheading zpheading-align-center zpheading-align-mobile-center zpheading-align-tablet-center " data-editor="true"><span>Why Customer Retention Should Be at the Heart of Your CRM Strategy</span></h1></div>
<div data-element-id="elm_fTZ3-kQmQSGcXCgMf8REcA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><p></p><div><p></p><div><p style="text-align:left;"><span style="font-size:16px;">For years, many businesses have viewed customer relationship management (CRM) systems primarily as tools for driving new sales. The logic seems sound: feed the sales pipeline, track opportunities, and close deals. But focusing only on acquisition leaves enormous value on the table. A modern CRM is not just about finding new customers; it is about keeping the ones you already have. Retention is where the real, long-term profitability lies.</span></p><p style="text-align:left;"><span style="color:rgba(0, 0, 0, 0.5);font-size:24px;">The Cost of Retention vs. Acquisition</span></p><p style="text-align:left;"><span style="font-size:16px;">Studies consistently show that acquiring a new customer costs anywhere from <strong>five to seven times more</strong> than retaining an existing one. This isn’t surprising when you factor in advertising spend, lead generation, and the time invested by sales teams before a prospect makes their first purchase. Retained customers, by contrast, already know your brand, your processes, and your people. They are far more likely to buy again, spend more per transaction, and refer others.</span></p><p style="text-align:left;"><br/></p><p style="text-align:left;"><span style="font-size:16px;">A well-designed CRM allows you to track these existing relationships and nurture them intelligently. Instead of chasing every new lead, companies can leverage CRM insights to understand customer behavior, anticipate needs, and create personalized experiences that keep clients engaged.</span></p><p style="text-align:left;"><span style="font-size:16px;"><br/></span></p><h3 style="text-align:left;">Beyond Sales: A Holistic CRM</h3><p style="text-align:left;"><span style="font-size:16px;">The true power of CRM emerges when it extends beyond the sales department. A holistic CRM integrates <strong>customer service, support, finance, and order management</strong>, creating a 360-degree view of every client interaction.</span></p></div><p></p><div><div style="text-align:left;"><ul><ul><ul><li style="text-align:left;"><strong><span style="font-size:16px;">Customer Service and Support</span></strong><span style="font-size:16px;">: When support teams have full visibility into purchase history, previous issues, and ongoing cases, they can provide faster, more effective resolutions. A customer who feels heard and supported is far less likely to churn. CRM platforms with built-in helpdesk or ticketing functions ensure no request slips through the cracks.</span></li><li style="text-align:left;"><strong><span style="font-size:16px;">Finance</span></strong><span style="font-size:16px;">: Integrating billing and payment data within the CRM closes the loop between sales and finance. Customers appreciate smooth invoicing and clear communication on payments, while businesses gain visibility into outstanding balances and can proactively resolve disputes before they sour the relationship.</span></li><li style="text-align:left;"><strong><span style="font-size:16px;">Orders and Fulfillment</span></strong><span style="font-size:16px;">: Order history within the CRM reveals trends and preferences, enabling tailored upsell or cross-sell campaigns. More importantly, it helps operations teams ensure timely delivery, accurate stock management, and seamless post-sale follow-up—all key elements in building trust.</span></li></ul></ul></ul></div><strong><div style="text-align:left;"></div></strong><h3 style="text-align:left;">Turning Data into Loyalty</h3><p style="text-align:left;"><span style="font-size:16px;">A holistic CRM also enables smarter use of data. Predictive analytics can identify customers at risk of churn, while segmentation tools allow you to deliver targeted retention campaigns. For example, a customer whose order frequency is declining can receive proactive outreach, perhaps with a tailored offer or check-in call. Similarly, integrating customer feedback into the CRM helps companies refine their products and services in ways that directly reduce attrition.</span></p><h3 style="text-align:left;">Conclusion</h3><p style="text-align:left;"><span style="font-size:16px;">Customer acquisition is important, but retention is essential. The economics are clear: it costs far less to keep an existing client than to win a new one, and loyal customers drive recurring revenue and referrals that power sustainable growth. A CRM that incorporates service, support, finance, and order management doesn’t just track sales—it nurtures relationships across the entire lifecycle. In doing so, it helps businesses transform one-time buyers into long-term partners, ensuring that growth is built on loyalty, not just lead generation.</span></p></div></div></div>
</div><div data-element-id="elm_0-azkKWzReWC5QB33kdBBg" data-element-type="button" class="zpelement zpelem-button "><style></style><div class="zpbutton-container zpbutton-align-center zpbutton-align-mobile-center zpbutton-align-tablet-center"><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-md zpbutton-style-none " href="javascript:;" target="_blank" title="Explore the Zoho Suite and see how you can retain your customers" title="Explore the Zoho Suite and see how you can retain your customers"><span class="zpbutton-content">Explore the Zoho Suite</span></a></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Tue, 19 Aug 2025 11:21:27 +0000</pubDate></item><item><title><![CDATA[Long Time Coming]]></title><link>https://www.monread.com/blogs/post/Zoho-CRM-Record-Locking</link><description><![CDATA[<img align="left" hspace="5" src="https://www.monread.com/images/multiracial-euphoric-business-team-people-give-high-five-in-office.jpg"/>Showcasing the new record locking capabilities of Zoho CRM]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_H_Bv1jOhSNettXkPQLHZWA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_AKu1h41HRTuUDs6eBv-Jow" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_wa3egxJGQaGoXsN9IQOIWQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_wa3egxJGQaGoXsN9IQOIWQ"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_0ZS8kUYnQk-7THEiW-oY9w" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_0ZS8kUYnQk-7THEiW-oY9w"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-align-center zpheading-align-mobile-center zpheading-align-tablet-center " data-editor="true">Zoho CRM Record Locking</h2></div>
<div data-element-id="elm_C4DHQVFsRHeu7WBVOE7g1w" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_C4DHQVFsRHeu7WBVOE7g1w"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><p style="text-align:left;">Zoho have released record locking capabilities in their flagship Zoho CRM (early access mode). It always has been one of my bugbears that there was no easy way to lock records from any updates if the business required. Specifically on the Deals module, where, when not using Blueprints, users could (and would!) change stages at anytime where it was beneficial to themselves rather than adhere to the business processes.&nbsp;</p><p style="text-align:left;"><br/></p><p style="text-align:left;">Of course course, at times mistake are made as well, but in more complex instances, with underlying scripts, webhook or API integrations, this can cause all kinds of data integrity issues causing issues with sales forecasting, expected revenue and closed won revenue.</p><p style="text-align:left;"><br/></p><p><br/></p></div>
</div><div data-element-id="elm_in32lt8yPyDKW5ma5wK7EQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_in32lt8yPyDKW5ma5wK7EQ"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">Configure Record Locking</h2></div>
<div data-element-id="elm_Mg3NrxpRzSeE40vZ89SFpA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_Mg3NrxpRzSeE40vZ89SFpA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p>You can find the feature in SETTINGS|CUSTOMISATION|MODULES AND LAYOUTS. Click on the required module and go to <span style="font-weight:bold;">Record Locking Configuration. You will need ot do this for every modules when required.&nbsp;</span></p></div>
</div><div data-element-id="elm_GLuCR6_SB_Evi2e6DnTCug" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_GLuCR6_SB_Evi2e6DnTCug"] .zpimage-container figure img { width: 1110px ; height: 182.17px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_GLuCR6_SB_Evi2e6DnTCug"] .zpimage-container figure img { width:723px ; height:118.66px ; } } @media (max-width: 767px) { [data-element-id="elm_GLuCR6_SB_Evi2e6DnTCug"] .zpimage-container figure img { width:415px ; height:68.11px ; } } [data-element-id="elm_GLuCR6_SB_Evi2e6DnTCug"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/images/record_locking.png" width="415" height="68.11" loading="lazy" size="fit" alt="Record Locking Configuration - Zoho CRM" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_myjhNp70SHH3Hgm7ww_cIg" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_myjhNp70SHH3Hgm7ww_cIg"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_myjhNp70SHH3Hgm7ww_cIg"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div><div data-element-id="elm_fzTKlaT4TibADdQMFI670A" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_fzTKlaT4TibADdQMFI670A"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p>Select Configure Now, and you can customise how and when the records are locked.</p></div>
</div><div data-element-id="elm_7LuQMz0E4OwwXKsab4sSTg" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_7LuQMz0E4OwwXKsab4sSTg"] .zpimage-container figure img { width: 724px !important ; height: 469px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_7LuQMz0E4OwwXKsab4sSTg"] .zpimage-container figure img { width:724px ; height:469px ; } } @media (max-width: 767px) { [data-element-id="elm_7LuQMz0E4OwwXKsab4sSTg"] .zpimage-container figure img { width:724px ; height:469px ; } } [data-element-id="elm_7LuQMz0E4OwwXKsab4sSTg"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="left" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-left zpimage-tablet-align-left zpimage-mobile-align-left zpimage-size-original zpimage-tablet-fallback-original zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/images/cinfigure.png" width="724" height="469" loading="lazy" size="original" alt="Zoho CRM Configuring Record Locking" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_k0zLTm-RYzrGhZjqZKN21Q" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_k0zLTm-RYzrGhZjqZKN21Q"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p>This is not the place to go into to much detail, bexplore yourself what is possible. Any questions, don't hesitate to reach out.</p></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Tue, 04 Apr 2023 12:39:25 +0000</pubDate></item><item><title><![CDATA[How Monread CRM built a successful Zoho consultancy ​practice in Ireland and the UK.]]></title><link>https://www.monread.com/blogs/post/How-Monread-CRM-built-a-successful-Zoho-consultancy-​practice-in-Ireland-and-the-UK.</link><description><![CDATA[<img align="left" hspace="5" src="https://www.monread.com/images/Monread_CRM_Executive_team.png"/>&quot;I’m joined by Director Eileen Keane and CEO Justin J. Smal, from Monread CRM. We trace their stories from how they started Monread CRM, their di ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_TNY9dTzkRn-SxlGQAC_IXQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_m74dp5W9TUipwydbn538Lw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_Ez4iAgYNQOGZxOi-tDW_HA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_macXOs1rr7UZFaqwZQg7BQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p style="text-align:left;margin-bottom:30px;font-size:18px;"><span style="font-style:italic;">&quot;I’m joined by Director Eileen Keane and CEO Justin J. Smal, from Monread CRM. We trace their stories from how they started Monread CRM, their discovery of Zoho as an all-encompassing solution and their growth to become the leading Zoho consultants in the UK and Ireland.&quot;</span></p><p style="text-align:right;margin-bottom:30px;font-size:18px;"> -&nbsp;<span style="color:inherit;font-size:18px;">Aniruddh.mv,&nbsp;</span>Marketer at Zoho Corp</p><p style="text-align:center;margin-bottom:30px;font-size:18px;"><img src="/images/Monread_CRM_Executive_team.png"/><em style="font-weight:inherit;"><br/></em></p><p style="margin-bottom:30px;font-size:18px;"><em style="font-weight:inherit;">Ani: So let’s start at the beginning - tell us about your lives before Monread CRM.</em></p><p style="margin-bottom:30px;font-size:18px;"><strong style="font-style:inherit;">Eileen:</strong>&nbsp;I am an Electronic Engineer graduated from the University of Limerick and began my career by designing electronics at Philips in the Netherlands, and then migrated to product marketing&nbsp;of one of the first Internet based hand-held devices, the precursor to what we have today. In my new role, I immediately needed contact management and, at the time, there was no solution that was right -&nbsp; and that’s when I met Justin.</p><p style="margin-bottom:30px;font-size:18px;"><strong style="font-style:inherit;">Justin:&nbsp;</strong>I have been an entrepreneur for a long time and I was running operations and finance, but found CRM more interesting&nbsp;after implementing a CRM solution in 1995 for over 50 seats for my then organization. Eileen &amp; co-founder Leo Moore&nbsp;just founded Monread CRM and I had a vision as to how CRM would evolve, although this evolution took time. In 2001, I officially joined Monread CRM and have ever since consulted for all types of companies, including blue chips and SMEs.</p><p style="margin-bottom:30px;font-size:18px;"><span style="font-style:inherit;font-weight:inherit;">&nbsp;</span><strong style="font-style:inherit;">Eileen:</strong>&nbsp;We started Monread CRM,&nbsp;20 years ago in Ireland and the UK; delivering on-premise CRM, help-desk and payroll solutions as well as custom solution developments and integrations and building a market leading payroll solution &amp; accounts integrations.</p><p style="margin-bottom:30px;font-size:18px;"><span style="font-style:inherit;font-weight:inherit;">&nbsp;</span><em style="font-weight:inherit;">Ani: Was that when you encountered Zoho?</em></p><p style="margin-bottom:30px;font-size:18px;"><strong style="font-style:inherit;">Eileen:</strong>&nbsp;By 2009, we could see that the market ahead was surely going to be in the cloud - we were actively pursuing alternatives to on-premise solutions and took time to evaluate every CRM&nbsp;before we zeroed in on Zoho. Monread CRM too had grown with a considerable roster of contacts,&nbsp;and to be honest, there was no all-encompassing solution for their specific needs - till we found Zoho.</p><p style="margin-bottom:30px;font-size:18px;"><strong style="font-style:inherit;">Justin:</strong>&nbsp;Indeed! By early 2012, we were delivering Zoho solutions in a very big way, and the results we were seeing, as well as our own experience, convinced us that Zoho was the perfect solution for companies migrating to the cloud, while delivering on their business requirements. Off course, this has now been confirmed by <a href="https://uk.pcmag.com/zoho-crm-professional-edition/121212/business-choice-awards-2019-crm" title="PC Mag's Business Choice Awards" target="_blank">PC Mag's Business Choice Awards 2019</a>.</p><p style="margin-bottom:30px;font-size:18px;"><em style="font-weight:inherit;">Ani: Interesting! Tell us a little more about Monread CRM as a firm</em></p><p style="margin-bottom:30px;font-size:18px;"><strong style="font-style:inherit;">Eileen:</strong>&nbsp;We are a complete Zoho shop, we use Zoho products extensively so while meeting and advising customers it puts us at a better position than many other consulting firms because a) we truly believe in the product in as much that we use it daily ourselves and b) because we use it daily we have real life experience on the products that we offer as solution. Right now, we have expert Zoho consultants working out of the UK, Ireland and the United States and a dedicated local help-desk for our Zoho clients.</p><p style="margin-bottom:30px;font-size:18px;"><img src="/images/Monread-CRM-Team_Inside.png"/><br/></p><p style="margin-bottom:30px;font-size:18px;"><em style="font-weight:inherit;">Ani: How were you convinced of the dynamic nature of Zoho as a solution?</em></p><p style="margin-bottom:30px;font-size:18px;"><strong style="font-style:inherit;">Justin:</strong>&nbsp;Like&nbsp;I&nbsp;mentioned earlier,&nbsp;I had a vision as to how a CRM should be. In any organization, I believe, everyone should be ideally selling.&nbsp;It’s not just the salespeople; everyone must be speaking the same language and to enable that, there needs to be a highly customizable system which can seamlessly exchange data. I could see that Zoho was that.</p><p style="margin-bottom:30px;font-size:18px;"><em style="font-weight:inherit;">Ani: Great!&nbsp;You have a&nbsp;lot of&nbsp;consulting&nbsp;experience&nbsp;with blue-chip companies&nbsp;and SMEs, do you focus on any particular industry?&nbsp;</em></p><p style="margin-bottom:30px;font-size:18px;"><strong style="font-style:inherit;">Justin:</strong>&nbsp;Ideally, we cater to every industry, because every industry needs sales and marketing in some way. We serve industries like aerospace, technology, manufacturing, education and services.&nbsp;A fair bit of consulting also goes into firms which have existing ERP systems, and our expertise goes into designing integrations for their legacy systems.</p><p style="margin-bottom:30px;font-size:18px;"><em style="font-weight:inherit;">Ani: How do customers appreciate the importance of a CRM consultant?&nbsp;</em><br/></p><p style="margin-bottom:30px;font-size:18px;"><strong style="font-style:inherit;">Justin:</strong>&nbsp;Sometimes people don’t realize the importance of a consulting partner when figuring out how to differentiate their options.&nbsp;It usually starts with customers trying to do the implementation of a CRM themselves, and this takes a lot more time than they initially envision—and then they turn to us for expertise.</p><p style="margin-bottom:30px;font-size:18px;">We advise, we suggest and then bolt the solution together quickly and efficiently, sometimes with the assistance of Zoho, enabling the customer to focus&nbsp;on what matters: running the business&nbsp;and generating revenue.&nbsp;<span style="color:inherit;">What’s in favor of Zoho and our consultancy practice is the ever-growing arsenal of integrated apps, the functionality of these apps &amp; the ultra-competitive pricing. In simple terms, with Zoho you&nbsp;get an an awesome bang for your buck!</span></p><p style="margin-bottom:30px;font-size:18px;"><em style="font-weight:inherit;">Ani: Since you mentioned the&nbsp;right solution, what’s your approach to providing the best&nbsp;choice for&nbsp;your customers?</em></p><p style="margin-bottom:30px;font-size:18px;"><img src="/images/Monread-CRM-Zoho_Consultants.png"/><em style="font-weight:inherit;"><br/></em></p><p style="margin-bottom:30px;font-size:18px;"><strong style="font-style:inherit;">Eileen:</strong>&nbsp;We always take the extra effort to&nbsp;learn the customer’s business thoroughly and better understand their goals and aspirations during the discovery phase of the engagement. Most of the time, if they&nbsp;don’t have the processes in places, we create them from scratch.</p><p style="margin-bottom:30px;font-size:18px;"><strong style="font-style:inherit;">Justin:</strong>&nbsp;Yes, we also draw upon over 20 years of experience in Sales, Marketing, Finance and Operations and we then present to them a customized Zoho solution which will help them. Our process can be broken down into a four word mantra:&nbsp;<strong style="font-style:inherit;">discover-build-launch-support.</strong></p><p style="margin-bottom:30px;font-size:18px;"><em style="font-weight:inherit;">Ani: Could you also let us in on your plans for this year?</em><br/></p><p style="margin-bottom:30px;font-size:18px;"><strong style="font-style:inherit;">Eileen:</strong>&nbsp;Our 2019 calendar has got two segments&nbsp;on our radar - the SME and Enterprise markets.</p><p style="margin-bottom:30px;font-size:18px;">For our Enterprise clients, we are bringing <a href="/zoho-crm-plus" title="Zoho CRM Plus">Zoho CRM Plus</a> to their focus. Many <a href="/zoho-crm-plus" title="Zoho CRM Plus">Zoho CRM Plus</a> pilot projects are already&nbsp;in the running, where we’re working closely with clients to customize and optimize the product to their needs. For our SME clients, we're focusing on <a href="/one" title="Zoho One">Zoho One</a>, a fully integrated operating system for your business with over 45 integrated cloud apps.&nbsp;Efficient solutions at economic pricing are a no-brainer in the SME market, making <a href="/zoho-one" title="Zoho One Offers One Platform for Your Business" rel="">Zoho One</a> a natural fit.&nbsp;</p><p style="margin-bottom:30px;font-size:18px;"><em style="font-weight:inherit;">Ani: That’s a lot to look forward to in 2019, and I’m sure there’s a lot of training that you guys undertake - tell us about that, too!&nbsp;</em></p><p style="margin-bottom:30px;font-size:18px;"><strong style="font-style:inherit;">Eileen:</strong>&nbsp;We recently became a Zoho Certified Training Centre, and we are running a full <a href="https://events.monread.com" title="schedule of training" target="_blank">schedule of training</a> on Zoho CRM, Zoho Finance Suite, Zoho Desk, Zoho Campaigns, and Zoho One in Ireland (Dublin &amp; Belfast) &amp; the UK (London).</p><p style="margin-bottom:30px;font-size:18px;"><em style="font-weight:inherit;">Ani: Any final thoughts as we draw this session to a close?&nbsp;</em></p><p style="margin-bottom:30px;font-size:18px;"><strong style="font-style:inherit;">Justin:</strong>&nbsp;Real CRM should be that any contact, through any channel, should be managed effectively and an organization has to ensure that the customer experience is as enjoyable as possible – easy, informational, solution focused, and with the least amount of hassle. By delivering the right customer experience via a well-defined CRM Strategy, underpinned by an all encompassing CRM solution, a lead becomes a customer-a customer becomes a supporter and a supporter becomes a champion.</p><p><span style="color:inherit;"></span></p><p style="margin-bottom:30px;font-size:18px;"><span style="color:inherit;"></span></p><p style="margin-bottom:30px;font-size:18px;"><span style="font-weight:500;">Zoho One delivers true CRM for any organization, big or small, at affordable prices without compromising functionality. Monread CRM deliver the services to ensure ROI for any organization.</span></p><p style="margin-bottom:30px;font-size:18px;"><span style="font-weight:500;"><img src="/images/Monread-CRM-Team.png"/><br/></span></p></div>
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