IntelliClick

IntelliClick makes it easy to initiate e-mail marketing campaigns directly from GoldMine. You control every step from within your business environment using the most current information from your database to identify the target audience to receive each e-mail campaign. Tracked results, passed directly back to GoldMine, enable effective follow-up actions and campaigns to be driven from logged results.

The IntelliClick hyperlink wizard walks you through the preparation of "intelligent hyperlinks". The tracking behavior of these hyperlinks as well as opens and unsubscribe are set in a few simple steps. Special capabilities such as alert notifications, database field updates and scheduled actions can all be triggered with the links you insert in your messages.

Return on your investment is optimised because you only pay for results tracked using our hosted module. There is no extra charge for the quantity of messages you send or number of users who have access to the system. A premise install option provides unlimited tracking with a fixed investment for those with larger tracked activity volumes.

Instant notifications

Engage your sales team and others who need to know! Response to hyperlinks inserted in your messages generate immediate alert notifications via:

• E-Mail
• SMS
• Scheduled Calls

Dynamic alerts can be set to notify those who are assigned to the customer account, making sure the right people know just at the opportune time. Include additional notification recipients such as assigned telemarketers so that everyone on your business development team can take the appropriate action as opportunities are identified.

Single "Click To Action" gets response

Increase response rates to your events by using one click hyperlinks using our "intelligent" link building wizard.

Remove the burden on campaign recipients to complete forms and streamline the effort for your staff. A single click in your message trigger response to literature fulfillment requests or event sign-up. Response messages and attachments are processed from your system, each customised to the content appropriate to the information being sent.

Notifications by email or scheduled phone calls, to your sales group, keep them engaged with the process and insure timely action is taken to capitalize on campaign response interest.

Measure Effectiveness

IntelliClick includes reports which summarize the details of your campaign click track activity, breaking down each campaign and providing metrics to determine which are most effective. Real time information is available directly from reports you run within GoldMine.

View details by campaign, by web page accessed, and by date and time; with specifics about those who access your pages. Summaries across all your campaigns provide a snapshot and measurement for any time period you wish to measure.
Reports provided with IntelliClick include:

• Click Details By Campaign & Date Range
• Click Summary By Campaign, Date Range
• Event Registration Details By Event Date & Time
• Literature Fulfillment Details
• Unsubscribe Details
• Digital Body Language - Web Navigation Behavior

Users of MasterMine for GoldMine can take advantage of predefined templates to drill down further using Excel based pivot table reporting. Analyse campaign results against virtually any additional parameters within your database (i.e. demographics, rep activity, sales, etc.) Then go on step further by using MasterMine to build target lists from your results to follow through on your results.

For more information on IntelliClick contact us